Jolidon - European Fashion Lingerie
Jolidon is a Romanian lingerie and swimwear manufacturer, founded in 1993 in Cluj-Napoca, Romania. After 24 years of activity, Jolidon products are exported especially to the European Union, but also to America and Asia.
In 2000, the company founded Jolidon Hungary KFT in Budapest, then in 2001 Jolidon Italia SRL in Milano. Later, it extended to France as Jolidon France SARL, first in Paris, then in Lyon As of March 2008, Jolidon operates 103 stores, 65 in Romania, 35 in Italy, and 3 in Hungary. It also franchises 10 boutiques in France.
Jolidon brand logo:
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The Underwear Expert
The Underwear Expert (New York, USA) is the worlds largest and most respected Underwear Club offering a curated assortment of men’s underwear chosen by the experts. Originally founded in 2012 as a blog by The Underwear Expert himself, Michael Kleinmann, The Underwear Expert has become the global men’s underwear resource, serving up everything you’ve ever wanted to know about men’s underwear trends. The universe of men’s underwear is gaining momentum every day with new innovations and technologies, daring designs and a concentration on fit and comfort, the likes of which has never been available before. If anything is happening in the world of men’s underwear, we know about it.
Here's what they are saying about Jolidon's Swimwear Collections:
"Jolidon Swimwear specialises in producing a luxury brand of apparel for men that is known as one of the most stylish and innovative in Europe. Jolidon Swim features men’s garments that are chic, eye-catching, and inspiring. The quality of their work cannot be denied and this is one of the reasons why the label has remained a leader in the market: providing a fresh take on apparel and implementing prints, colors, and fabrics that have wearers standing out among a sea of competition. Based in Romania, Jolidon Swimwear brings old world glamour to their products, from women’s lingerie to men’s undergarments that make an impact, season after season.
With a penchant for embodying the sense of style that European design is known for, Jolidon Swimwear works on a mission statement that stresses excellence in execution, innovative design, originality, and the added bonus of exceptional marketing. All of these intangibles ensure that Jolidon Swimwear stands out in a crowded market and maintains their position at the forefront of the industry. Jolidon and Jolidon Swimwear show no signs of slowing down."
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Man & Underwear
Here's what they are saying about Jolidon after the event Salon International de la Lingerie, Paris 2017:
"One of many brands that grabbed our attention, during our recent visit to the Salon International de la Lingerie and Interfiliere in Paris in January, was Jolidon. Jolidon is a brand based in Romania. Their main focus is manufacturing women’s lingerie but they offer an extensive collection of underwear for men as well. I bet many of you now think, that when a brand’s main focus is women, then men’s underwear comes as a side business with not much creativity to offer. But Jolidon is different. The brand has a dedicated designer for their men’s underwear collection. Anca Groza is the newly appointed men’s underwear designer and we had the pleasure to meet and speak to her during the Salon.
Anca shared with us her passion for men’s underwear and her focus to bring something new to the industry. Jolidon is using a range of fabrics for their collection including microfiber, modal and cotton blends. The brand has a long history tracing back to 1993 when their first swimwear collection was launched. Since then it has evolved into a leading label offering a range of styles and colours. We asked Anca Groza where she finds inspiration to create her upcoming collections.
“It is a long procedure to choose a theme for the collection. Everything starts with what the Jolidon customer needs and an extensive research of the recent trends. Then we start exploring possible themes”.
There is always a theme in each of Jolidon’s collections. In their upcoming Spring - Summer 2017 release, the collection is inspired by the beach, the sunshine and the relaxed feeling of being into the water. The new lines will include nautical themed styles but also blue, red and whites which are the best selling colours of the brand. For Autumn-Winter Jolidon will introduce more new fabrics such as micro-modal and jacquard as well as new patterns such as melange, which looks like it is going to be one of the main trends in men’s underwear later this year. The Jolidon customer, says Anca, is between 20 and 45 years old. He likes the city, loves sports and he is not afraid to try new things. The basics and fashion lines in Jolidon’s collection come to satisfy every man’s need. Classic styles as well as some more risqué designs offer comfort and an original style. Anca Groza’s vision for Jolidon’s men’s collection is within the next five years to mature and to grow as much as their women collection. Keep an eye on this brand, we expect to see great things from them in the near future!"
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